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Background
When Dylan, the founder of Bear Balanced, partnered with Vulcan Digital, he was looking for a way to turn Google Ads into a sustainable acquisition channel. As the original and best creatine gummies, Bear Balanced had carved out a strong brand presence in the supplement space. However, scaling profitably on Google remained a challenge.
Dylan found Performance Max campaigns overwhelming, struggling to extract clear performance insights and improve cost per acquisition (CPA). Managing the ad account was consuming too much time, yet the results weren’t there.
The Challenge
- Drastically reduce new customer acquisition cost
- Scale the brand sustainably rather than sacrificing growth in pursuit of efficiency.
- Layer in demand creation campaigns with static and video assets
The Solution
- A clear approach to demand capture by using hyper-relevant search and shopping campaigns, designed to capture a large portion of the existing demand for creatine gummies
- Demand Generation using YouTube Shorts and Demand Gen campaigns, repurposing winning Meta creative
- PMax placement reviews as a basis for new single-channel campaigns across Display, Search, Shopping and YouTube
- Feed Optimization to improve CTR and CVR of shopping campaigns.
- Shifted bidding strategies toward customer lifetime value (LTV) rather than just first-order ROAS.
- Finance and profitability tracking to ensure that all channels were working towards clear CAC goals that balanced the strong store LTV and subscription model.
The Results
After six months, these optimizations led to:
- 87% CPA reduction, drastically improving acquisition efficiency.
- 24.86% decrease in ad spend, ensuring budget efficiency.
- 373.32% increase in conversions, bringing in more customers at a fraction of the previous cost.
- 204.74% increase in conversion value
- 305.58% ROAS boost
- 461% overall store revenue growth, helped by the presence of two distinct acquisition channels in Meta and Google Ads.
ROAS Boost
305.58%
Conversions Increase
204.74%
What Bear Balanced Had To Say About Working With Vulcan
“I would definitely recommend the Vulcan team. They know what they’re talking about, they know what they’re doing and more than anything, they’re communicative. For the amount of time that I’ve got back, and for the results that we’re seeing working with Vulcan, it’s one of the best decisions we’ve ever made for the business. The only mistake you’ve made so far is not meeting these guys sooner.”
Dylan Menter
Founder, Bear Balanced Creatine Gummies
