Google Ads

Smarter Paid Search Strategies Designed to Fuel Incremental Profit Growth.

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We’ve sparked growth for 60+ DTC Brands

01 - How We Do It

How We Do It

Data-backed decisions, optimized spend, and high-impact creative—Google Ads built for scale.

01. Profit-Driven Precision

Our approach begins with a relentless focus on profit. By analyzing per-product performance and using custom labels, we ensure your high-performing and best-selling products receive maximum visibility.

This approach, along with meticulous measurement of your daily contribution margins, means we can allocate budget to where it can fuel the most profitable growth.

02. Data and Feed Optimization

A successful Google Ads strategy starts with a finely-tuned product feed. As Google Merchant Center experts, we ensure your feed is free from disapprovals and any roadblocks that could hinder your campaigns.

Using advanced tools, we optimize your product feed, creating advanced segmentation. A clean, optimized feed gives Google the data it needs to outperform competitors in shopping ad auctions. This means you benefit from cheaper clicks (and more importantly, cheaper conversions) than your direct competitors.

03. Advanced YouTube Strategies

YouTube Ads are rapidly gaining popularity in the DTC space - and for good reason. With less saturation than Meta or TikTok, it’s a great opportunity to tap into new audiences and expand your TAM (Total Addressable Market).

By blending advanced targeting with creative storytelling, we help you bring fresh eyes to your brand while strengthening and growing your loyal customer base.

04. Unlocking Incrementality

Lots of DTC brands see Google Ads as a channel for branded traffic—but it’s so much more (when used correctly). We focus on driving true growth by optimizing non-branded Search and Shopping campaigns and tapping into new audience pockets with static and video creative.

Our goal is to grow your bottom line, and relying on branded traffic doesn’t support that. By expanding beyond branded terms, we help your brand reach new customers, driving incremental, meaningful growth.

02 - FAQs

Frequently Asked Questions

Not sure about something? Here’s a list of frequently asked questions to guide you. If you still need more info, feel free to contact us.

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What makes your Google Ads strategy different from other agencies?

In simple terms, we don't care about clicks … we care about profit.

Are YouTube Ads included in your Google Ads package?

Yes

How often will I hear from your team about performance and strategy updates?

Every week, you’ll connect with one of our senior team members who oversees your account, strategy, and communications. On Mondays, you’ll receive a detailed report summarizing the previous week’s results and outlining upcoming strategy updates. Thursdays are dedicated to a data-focused report, providing in-depth insights into your campaign and account performance.

In addition, we provide monthly updates to review overall progress and discuss broader strategies. You’ll also have the flexibility to schedule check-in calls at a frequency that suits your needs, ensuring you’re always informed and in control.

Is feed optimization included?

Yes. We ensure your Google Merchant Center feed is maintained to impeccable condition.

What is your minimum client monthly ad spend?

We work with brands spending anywhere from $3,000 to $100,000 per month. However, we recommend a minimum ad budget of $5,000 per month to achieve optimal results.

Hear From Our Brand Partners

"For the amount of time that I’ve got back, and for the results that we’re seeing working with Vulcan, it’s one of the best decisions we’ve ever made for the business. The only mistake you’ve made so far is not meeting these guys sooner."

Dylan Menter

Founder, Bear Balanced Creatine Gummies

"Referrals are the biggest form of flattery for business owners and agencies. And I even told my wife about you guys. With other brands I’m working on, the plan is to continue building with you. I look at you guys as partners to my business, and pretty vital to my business."

Adam Hascall

Shopify E-Commerce Marketing & Brand Executive

"Our sales have doubled since we’ve been with you, in addition to your brilliant idea that we switch over to Shopify. We love how you explained everything to us, in a lot of detail, and have just been completely transparent. Our sales have just skyrocketed."

Joann Nicodemus

COO, Body Helix

"Since working with you guys I’ve seen huge improvements on Meta and Google. I’ve referred many of my friends’ businesses to you guys. I have no end in sight of when I want to work with you guys - as long as you want to work with me!"

Leyna Allred

Founder, URB.APOTHECARY

"I’m grateful for the opportunity of working with such an enthusiastic, knowledgeable and professional team. I would highly recommend Vulcan to any brand!"

Tu-Hien Le

Founder, BEAUGEN

"Over the last 6 months we’ve seen a ROAS of 8.2x. We’d definitely recommend Vulcan to any brand out there looking to expand!"

Aliyah Marandíz

Founder, Sugardoh

ROAS

8.2x

"Vulcan’s Data Analysis team gave us clarity we didn’t know we needed. Their profitability reports and consulting allowed us to cut ad waste and focus on channels that deliver. It’s like having a crystal ball for marketing."