Meta Ads

Paid Social Strategies Designed to Attract and Convert New Customers Profitably.

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We’ve sparked growth for 60+ DTC Brands

01 - How We Do It

How We Do It

Winning with Meta Ads requires more than just launching campaigns—it’s about structured testing, strategic scaling, and deep data insights. Here’s our process for making every ad dollar count.

01. Precision Media Buying for ECommerce Growth

Our expert account structure is designed for sustained growth and profitability. Your media’s success depends on the foundation it’s built upon.

We ensure clear segmentation between testing and winning media, with defined benchmarks to guide progression from one stage to the next. A winning account structure doesn’t just scale your top performers—it also creates the space to discover your next big successes.

02. Performance Creative Tailored for DTC Brands

Creative is the driving force behind successful Meta Ads for eCommerce. We design conversion-focused visuals and copy that not only resonate with your target audience but also address their pain points and motivations—the 'why behind the buy.'

By testing product-specific value propositions and incorporating UGC, lifestyle imagery, and motion graphics, we craft ads that connect on an emotional level, increase click-through rates, and drive revenue for your Shopify store.

03. Data-Driven Optimization and Analytics

Clean, actionable data is the backbone of high-performing campaigns. We integrate advanced conversion tracking to feed accurate signals into Meta’s algorithm, improving attribution and campaign optimization.

Beyond ad performance metrics, we analyze the entire customer journey to identify where users are dropping off or bouncing. This allows us to address barriers to conversion, refine targeting, and create tailored strategies that guide shoppers seamlessly from click to checkout.

04. Full-Funnel Strategies to Maximize Profit

Scaling an eCom brand requires a cohesive full-funnel strategy. Our approach seamlessly aligns top-of-funnel prospecting with mid- and bottom-funnel retargeting to ensure every ad contributes directly to your store’s profitability.

On Meta, we focus on acquiring new customers at the top of the funnel (TOF) and converting them through bottom-of-funnel (BOF) retargeting campaigns, leveraging both Meta and complementary channels like Google Ads. Rigorous A/B testing of audiences, creatives, and offers ensures we identify and scale winning media while keeping profitability at the forefront.

02 - FAQs

Frequently Asked Questions

Not sure about something? Here’s a list of frequently asked questions to guide you. If you still need more info, feel free to contact us.

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What makes your Meta Ads strategy different from other agencies?

Unlike agencies that chase vanity metrics, every decision we make is driven by one goal: increasing your monthly, quarterly, and annual contribution margin. That means relentless testing of media, creative, and strategies to ensure every campaign delivers profitable growth that directly impacts your bottom line.

Do you have experience working with businesses in my industry?

Yes, we work across a variety of eCommerce niches, including health and beauty, apparel, fashion, skincare, sports, gift-giving, home goods, electronics, fitness, supplements, pet products, and more. Our expertise spans diverse industries, allowing us to tailor strategies that drive results for your specific market

How often will I hear from your team about performance and strategy updates?

Every week, you’ll connect with one of our senior team members who oversees your account, strategy, and communications. On Mondays, you’ll receive a detailed report summarizing the previous week’s results and outlining upcoming strategy updates. Thursdays are dedicated to a data-focused report, providing in-depth insights into your campaign and account performance.

In addition, we provide monthly updates to review overall progress and discuss broader strategies. You’ll also have the flexibility to schedule check-in calls at a frequency that suits your needs, ensuring you’re always informed and in control.

Are creatives included in your Meta Ads packages?

Yes, creatives are included. All packages come with static creative as part of our standard service, while video creative can be added based on your specific requirements and scaling goals.

What is your minimum client monthly ad spend?

We work with brands spending anywhere from $5,000 to $150,000 per month. However, we recommend a minimum ad budget of $10,000 per month to achieve optimal results.

Hear From Our Brand Partners

"For the amount of time that I’ve got back, and for the results that we’re seeing working with Vulcan, it’s one of the best decisions we’ve ever made for the business. The only mistake you’ve made so far is not meeting these guys sooner."

Dylan Menter

Founder, Bear Balanced Creatine Gummies

"Referrals are the biggest form of flattery for business owners and agencies. And I even told my wife about you guys. With other brands I’m working on, the plan is to continue building with you. I look at you guys as partners to my business, and pretty vital to my business."

Adam Hascall

Shopify E-Commerce Marketing & Brand Executive

"Our sales have doubled since we’ve been with you, in addition to your brilliant idea that we switch over to Shopify. We love how you explained everything to us, in a lot of detail, and have just been completely transparent. Our sales have just skyrocketed."

Joann Nicodemus

COO, Body Helix

"Since working with you guys I’ve seen huge improvements on Meta and Google. I’ve referred many of my friends’ businesses to you guys. I have no end in sight of when I want to work with you guys - as long as you want to work with me!"

Leyna Allred

Founder, URB.APOTHECARY

"I’m grateful for the opportunity of working with such an enthusiastic, knowledgeable and professional team. I would highly recommend Vulcan to any brand!"

Tu-Hien Le

Founder, BEAUGEN

"Over the last 6 months we’ve seen a ROAS of 8.2x. We’d definitely recommend Vulcan to any brand out there looking to expand!"

Aliyah Marandíz

Founder, Sugardoh

ROAS

8.2x

"Vulcan’s Data Analysis team gave us clarity we didn’t know we needed. Their profitability reports and consulting allowed us to cut ad waste and focus on channels that deliver. It’s like having a crystal ball for marketing."