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When David, the founder of Happy Earth Apparel, partnered with Vulcan Digital in October 2022, he was looking for a solution that would free up his time while driving meaningful growth. As a mission-driven apparel brand, Happy Earth had built a loyal customer base, but their Google Ads performance wasn’t keeping up with their ambitions.
David had spent countless hours managing campaigns himself, only to find that their reliance on branded search and seasonal demand limited their ability to scale profitably. Non-branded search and Shopping campaigns weren’t delivering, and a lack of structured data insights made it difficult to measure true customer acquisition efficiency.
With Q4 being their primary revenue driver, Happy Earth faced inventory constraints and revenue fluctuations throughout the year. David needed a partner who could optimize Google Ads, improve non-branded performance, and provide a clearer path to sustainable growth.
After 6 months, this restructuring had led to:
Now, 2.5 years later, overall store growth continues to flourish, with strong Google and Meta Ads channels working synchronously and greater oversight on underlying store data.
The results have compounded over time, allowing Happy Earth Apparel to:
With this momentum, the plan is to continue scaling Happy Earth Apparel, leveraging a refined Google Ads strategy to drive even stronger customer acquisition in the years ahead.
Apply for a consultation and see how we can fuel your success.