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Background
Sugardoh is revolutionizing hair removal with at-home sugaring kits, offering a gentle, natural, and mess-free alternative to waxing. Their products are designed to be easy to use, safe for all skin types, and long-lasting, providing an effective hair removal solution that doesn’t require strips, sticks, or warmers.
Despite a strong presence on Meta Ads, Sugardoh had no existing Google Ads strategy and needed a structured approach to scale customer acquisition. With a rollout in Ulta Beauty, there was also an opportunity to drive both online and in-store traffic—making it the perfect time to expand into Google Ads.
The Challenge
- Build Google Ads into a high-volume, reliable acquisition channel.
- Compete with established brands in an increasingly competitive market.
- Leverage Meta insights and customer reviews to guide Google Ads creative and targeting.
The Solution
- Implemented aggressive bidding on solution-aware audiences across Search and Shopping, ensuring high intent traffic was captured.
- Optimized the product feed, incorporating lifestyle image testing in Shopping Ads to increase engagement and click-through rates.
- Boosted AOV in branded search by directing traffic to bundles and starter kits, increasing purchase value per session.
The Results
- ROAS of 8.2x, exceeding industry benchmarks for new Google Ads accounts. This included extensive non-brand search and shopping conversions.
- Established Google as a high-volume, reliable acquisition channel.
- Successfully competed with established brands in a crowded market.
- Met and exceeded the brief, driving profitable new customer acquisition.
By leveraging data-driven insights, aggressive bidding, and optimized creatives, Sugardoh successfully expanded into Google Ads—turning it into a key revenue driver in just six months.
ROAS
8.2x
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What Sugardoh Had To Say About Working With Vulcan
“We would definitely recommend Vulcan to any brand out there looking to expand!”
Aliyah Marandiz
Founder, Sugardoh
