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Background
Cheeky Ornaments, a seasonal brand with a four-month sales window, hadn’t run ads in two years. With a short timeframe to drive revenue, they needed a fast, aggressive, and highly profitable marketing strategy to maximize Q4 sales.
With election season driving up ad costs, rising CPMs added another layer of complexity. The challenge was to scale quickly while maintaining efficiency—turning a short window into big returns.
The Challenge
- Maximize Q4 revenue with a four-month paid media strategy.
- Manage rising election-related CPMs while maintaining efficiency.
- Increase ad creative volume and refresh frequency to reduce fatigue and sustain performance.
The Solution
Media Strategy & Cost Control
- Front-loaded ad spend in October and early November to acquire customers before BFCM peak pricing.
- Implemented manual cost controls to mitigate election-related CPM spikes.
- Used Advantage+ Shopping for prospecting while keeping manual campaigns active for structured retargeting and bestseller pushes.
Creative & Campaign Execution
- Increased creative volume by 3x, ensuring a steady flow of fresh ads.
- Tested static, GIFs, and UGC, diversifying the creative strategy.
- Deployed bundling and tiered discounts to boost AOV and maintain profitability despite higher discounting pressures.
Attribution & Data Insights
- Resolved attribution discrepancies between Meta, Google, and Klaviyo to prevent email-driven purchases from inflating Meta-reported results.
- Tracked new vs. repeat customers, optimizing spend allocation for higher efficiency.
The Results
- $0 to $50K+ months in just 45 days.
- 3,700% YoY revenue growth in Q4.
- Conversion rate increased by 124%, driven by a structured retargeting funnel and refreshed creatives.
- Sessions up 930%, fueled by paid social and paid search.
- Meta spend efficiently allocated across best-selling SKUs, maintaining strong returns despite high competition.
Monthly Revenue Increase
+$50k
Conversion Rate
+124%
The Future
- Expand seasonal product range to extend the sales window beyond Q4.
- Develop a Q3 pre-season lead generation strategy to warm up audiences before peak season.
- Explore Amazon and alternative marketplaces for additional revenue streams.
- Further refine attribution modeling to improve measurement accuracy and optimize ad spend allocation.
With a fast-moving, data-driven approach, Cheeky Ornaments turned a short Q4 window into a high-growth success story—proving that with the right strategy, even seasonal brands can scale rapidly and profitably.
