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Background
When Lion’s Roar, an organization known for its Buddhism-inspired Fine Art, Jewelry, and Courses, partnered with Vulcan Digital, their online store was an underutilized revenue stream. While the brand had experimented with traffic campaigns in the past, there was no structured approach to drive profitable sales through paid advertising.
With a strong subscriber base for their nonprofit magazine, much of the store’s revenue came from existing members rather than new customers. The goal was clear: establish paid advertising as a reliable growth channel and shift focus toward scalable, profitable e-commerce sales.
The Challenge
- Transition from traffic campaigns to a structured, sales-driven strategy.
- Scale the online store as a primary revenue driver.
- Develop a full-funnel advertising approach to drive conversions profitably.
- Refine audience targeting and creative strategy to maximize return on ad spend (ROAS).
The Solution
- Meta Ads for demand generation, Google Ads for demand capture, ensuring we reached both new audiences and high-intent buyers.
- Systematic creative testing, refining ad angles, messaging, and formats to optimize conversion rates.
- Custom Product Sets for Jewelry and Fine Art, increasing ad relevance and efficiency.
- Audience research and segmentation, identifying women 45+ as the most profitable demographic.
- Iterative campaign optimizations, using real-time performance data to continuously refine targeting and creative strategy.
The Results
- ROAS of 3.29x, proving the effectiveness of a structured acquisition strategy.
- CAC of $45, maintaining cost-efficiency while scaling.
- 6.25x ROAS on December gifting campaigns, capitalizing on seasonal demand.
ROAS
6.25X
CAC
$45
The Future
With a proven acquisition framework in place, the next phase will focus on:
- Scaling static ad success while increasing investment in video production.
- Introducing social proof & educational content, enhancing trust and conversion rates for courses.
- Expanding winning ad concepts across platforms to reinforce a cohesive, high-performing strategy.
By refining creative execution and leveraging audience insights, Lion’s Roar is now positioned for sustained growth—turning paid ads into a scalable, long-term acquisition channel.
