Are we witnessing the biggest ever shift in DTC advertising?

Maybe.

New AI tools make it all too easy to fall into the trap of shiny-object syndrome.  

However, success is, (and always will be), determined by these two things:
1. Targeting the right people
2. Creating a message that stands out

With Google trending towards PMax, and Meta towards Broad Targeting, the barrier to entry into media buying is the lowest it's ever been. But that also means the barrier to success has never been so high. Media buying is a dying art, and in that, lies the opportunity.

But it's not just about managing your media well, you also need to create it. Because even the best of media buyers will admit that their job becomes easier with a consistent flow of ad creative. High-quality static, video (& UGC) is no longer a luxury, but a necessity. 
 
But a flood of creative content is only as useful as the feedback of data from its use. It's not the first bulk of creative testing that matters most, it's the ongoing iterative process over weeks, months, and years, that allows you to scale consistently.
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That's where we come in. Our 360 media management system means that there's a direct line of communication between those who create your media, and those who manage it.
 
Let us keep your brand evolving, and let your competitors be the ones falling behind.